What is preferential when we talk about the successful performance – whether it is big money leading to successful marketing campaign of or the talent, appreciable boon of destiny given to a person? It seems to be inveterate issue. We decided to analyze different factors that are inevitable while making a promising musical career.
Find your target audience
The musical performance is nothing without searching for the appropriate audience. However, once you have found out people who are going to listen to you, now it is time to meet their needs and understand what they want to hear. Of course, one does not need to satisfy all the desires of his fans, but it is crucially important to keep the audience excited and do not disappoint them.
I remember attending the exciting concert of a good musical band concentrating on the philosophical rock-sound that performed in a club intended for teenagers. This place had an unsavory reputation. Even though the musicians performed quite well, the verily place spoilt emotions that must have been achieved after such an evening.
Moreover, I asked several people who loved this band’s creativity whether they were going to attend the concert. Surprisingly, they replied that they would have gone with pleasure in case the concert was arranged in another, more reputable place.
You see, the preferences of target audience should be appreciated; otherwise, there is a high risk to lose people who believe in you and are eager to pay money for viewing.
How musical industry looks like
According to the analysis carried out by the international musical critics, world singing industry is divided into several categories.
The first one represents English-speaking production that prepares international repertoire for the whole world. The second one relates to the developed European countries. The latest stands for the national standards of music and provide well-qualified product that still rejects the popular trend of globalization. They add folk intonations in the music and promote themselves as the fervent patriots.
Finally, there is the separated group of music inherent in developing countries. For instance, in Japan their local repertoire comprises from 80 till 90% of the common music. Their popular melodies are supported at the national level.
Still, the third category gets behind the music of developing countries significantly. For example, Russian national music could be comparable with Italian and Brazilian ones (that represent small European countries) or states of South America. Yet, it leaves off American music.
Basing on the experience of western countries, musical experts usually propose to the young musicians to get the whole base of performers. The second step should be to agree at least a year before who and when are going to produce the capable releases not to cross out.
Nevertheless, we should confess that until the government starts investing money into culture, its level will be low.
Music as the fashion
It is believed that good musicians start with the classic education taking singing lessons to develop your vocal technique while working with suitable techniques and then choose the exact specialty. The whole process of education, in general, takes several years and requires permanent practice.
Of course, not everybody is able to make a career of opera singer, yet, with the long-standing education almost everyone is likely to perform songs in a right manner following appropriate rules.
In case you get oriented onto right marketing strategy, remember that being a professional means finding a grateful audience. For instance, those who claim that pop-culture is the most widespread in the world, perhaps, have not attended rock concerts with multi-million visitors and atmosphere full of drive and a bit of insanity.